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WhatsApp launches 'Catalogs' for small Indian businesses

10 November 2019

This should also prove really helpful to SMBs which might not have a website to showcase their products or enable online sales. WhatsApp states that the whole objective of WhatsApp catalogs is to showcase and share what products and services businesses offer. The Instagram feature lets interested users click the "checkout" option on the items available for sale and pay for the same within the app.

According to the company, the feature is meant to make it easier to learn about the products and services businesses offer, the company said in a statement. The existing users have to update the app to get the feature.

The catalogue can become a part of the business profile and can be used to share in a chat while conversing with a customer.

It is very easy to to create catalogues. "Previously businesses had to send product photos one at a time and repeatedly provide information - now customers can see their full catalog right within WhatsApp", said WhatsApp in a blog post.

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Retailers build their virtual storefront using the WhatsApp Business app, but you can browse them using the standard version of WhatsApp you already have installed for messaging family and friends.

These product catalogs will have information like product or service name, price and description.

According to WhatsApp, it hosts these catalogs to save valuable storage space on the phones of both businesses and customers.

This tool is available as of Thursday for businesses using WhatsApp Business in the US, UK, Brazil, Germany, India, Indonesia, and Mexico.

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The feature had been announced at Facebook's annual developers' meet F8 in May this year.

What Can Be Expected From This Feature?

Within most of the basic information right there, WhatsApp essentially eliminates the need to go over to the business' website to place an order. Catalogs will act as mobile storefronts for vendors and users will be able to discover a list of goods and services provided by them.

Information like name, description, and price can be added to every individual item.

Facebook has been constantly pushing ecommerce features on its popular messaging platform WhatsApp.

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WhatsApp launches 'Catalogs' for small Indian businesses