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Apple plans to bundle Music and TV+

09 October 2019

Sources familiar with the matter tell the Financial Times that some labels are open to the idea but that at least one big name has expressed concern. In the first half of 2019, paid subscriptions to Apple Music and competing services rose 30% from a year earlier to 61 million, or $2.8 billion, while revenue from digital downloads fell almost 18% to $462 million. The update includes Apple TV, Apple Music and Podcasts, allowing users to organize their media into separate places and eliminating the need to dig through iTunes to find a movie or music tab.

Apple is reportedly in talks with record labels about creating an Apple services bundle for Apple Music and Apple TV+ for one flat fee (via Financial Times-paywall).

According to the FT, some music companies are nervous about the tech giant's plans, which could potentially impact the perceived value of music and even drive down prices at a time when subscriptions have been stuck around the £10 mark.

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Apple is now offering one year's subscription for free if you buy a new iPhone, iPad, or Apple TV.

Of course, if it came right down to it, Apple could offer a slightly discounted bundle - perhaps $13/month for both Apple TV+ and Apple Music - and take the hit entirely on the Apple TV+ side. Earlier this year, Apple launched Apple News Plus for $10 per month, and the $5 per month Apple Arcade, a subscription video game service.

With Apple TV+ launching in less than a month, Apple execs are looking into ways they can bundle the upcoming service with Apple Music. It's also possible that Apple may tie some of this in with other services or bundles, such as AppleCare+ or the iPhone Upgrade Program.

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The music industry has benefitted from the advent of streaming music service, but licensing negotiations remain a point of tension between streaming platforms and record labels.

None of their iTunes files will be deleted, they'll simply be reorganized in the new Apple Music app.

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Apple plans to bundle Music and TV+