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Apple rolls out new streaming TV service for $5 a month

19 September 2019

Disney CEO Bob Iger resigned from Apple's board of directors Friday, just as the two companies are becoming streaming media competitors. It's baby steps, but this is a version of the "iBundles" - a single price for hardware products plus internet add-ons - that people have been urging Apple to try.

It may be sheer coincidence that the cost of paying for both Apple and Disney subscriptions will still be a dollar less than Netflix's main plan, priced at $13 a month. The filing was originally made this Tuesday, the same day as Apple's product event, where the company revealed more information about its subscription streaming service, Apple TV Plus.

While Iger has been on the Apple board, links between the two companies go a lot further back than that.

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Apple stock closed down nearly 2% Friday in the midst of the disagreement. Then the price of Apple TV+ can be raised.

Apple Inc's move to offer you a complimentary TV+ subscription for a year with each new device may temporarily crown the iPhone manufacturer as the highest streaming service by consumer amounts, leapfrogging Netflix Inc...

But that still leaves it far short of this 700 distinct shows Netflix made this past year, including dozens in the US listing of top 100 most-watched. The price is also substantially lower: for € 4.99 per month and allows users in 100 countries, will soon be looking to a series of hollywood stars like Reese Witherspoon, Jennifer Aniston ("The Morning Show") and Jason Momoa ('See').

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While Apple's arrival beats Disney to the market, it'll face a considerable challenge against the house of Pixar, Marvel and Disney classics, which has a deep library of family-oriented programming on its side. With Apple TV+ launching November 1 at $4.99/month and Disney+ launching 11 days later at $6.99/month, no plus signs are safe and no corporate conflicts of interest unaccounted for. For a full list of TV and movie projects Apple is now working on, check out our rundown here. As such, the company's streaming service could gain a massive subscriber base very quickly.

According to an analyst from Goldman Sachs, the result will be affected by Apple offering its new Apple TV + service for free for a year. On average, respondents said they'd be willing pay about $10 a month per service, though 37 percent of respondents chose $6 to $10 as their ideal price range.

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Apple rolls out new streaming TV service for $5 a month