Aside from revealing its new iPhone 11 Pro and Pro Max models will have three cameras on the back (a feature rivals already have), Apple has also revealed details of its new TV streaming and gamer subscription services.
Apple's stock price rose 1.1 per cent after the announcements to US$216.7 per share.
Apple also gave more details on its Apple TV Plus streaming service, announcing its $4.99-per-month price tag and November 1 launch and showing off trailers for upcoming shows, including the Jason Momoa-led "See".
The iPhone "R" series is also dead and is now called simply the iPhone 11.More news: HK exchange makes £32B bid for LSE
And people shared some comments about it over on social media, of course. A Strategy Analytics study shows that consumers are growing less tolerant of premium-priced phones: Smartphone owners now keep their phones for an average of 33 months, up from 27.5 months in 2018.
Interestingly, despite it's exorbitant price, the phone is cheaper than recent launches, inspiring a heavy bout of self loathing for recent buyers of the old model.
Another poll by National Business Daily showed almost half of 308,000 respondents said they won't buy a new iPhone.
The newly announced iPhone 11 comes in six colors and boasts two cameras and longer battery life.More news: England change 2 for final Ashes Test
This price cut was a big or a surprise, especially given how Apple has been slowly raising the price of the iPhone over the past few years. But not this year.
By jam packing the new iPhones with better cameras and faster capability, Apple is trying to make the case for users to upgrade now-just in time for the launch of Apple TV+ and Arcade, both of which will look better on iDevices that can process images faster and show them in more dazzling high resolution.
Huawei's upcoming flagship Mate 30 Pro will have the company's Kirin 990 5G processor, which integrates the 5G modem into the main processing chip, saving on space, power and cost.
"As Apple starts to become less relevant to consumers with diminishing impact from fancy industrial design tricks and their cloud software offerings that can not compete with Google's, they're subtly doubling down on how their device ecosystem is inherently more private than any other ones out there", he said.
With iPhone sales declining year over year for the past two fiscal quarters, investors are focusing on the growth potential for services.More news: Kill politics to save the Amazon Rainforest
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