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Here's Everything Apple Announced Today, From New iPhones to its Netflix Competitor

11 September 2019

In markets like India, where Apple has slightly over 1% market share, the attractive pricing of iPhone 11, further price cuts of older models and availability of new services might help Apple improve their position.

In addition to the iPhone 11, Apple announced the iPhone 11 Pro, which is being touted as "the most advanced and detailed iPhone yet", with a three-lens "pro" camera system, more energy efficiency and spatial audio sound.

iPhone 11 Pro and Pro Max come with a triple-camera system with ultra wide, wide and telephoto cameras.

But that's not it.

Like the other new models, the iPhone is powered by an "A13 bionic" chip made in-house by Apple and infused with machine learning as well as high-performance graphics and processing capabilities. There are a ton of new and interesting features across the three phones, most of which revolve around their fancy, huge new cameras.

Lastly, Apple announced two new subscription services: games and TV.

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You can pre-order the 64GB iPhone 11 Pro for $999 (£1,049/$1,749 AU) at Apple.

While there are no phones that support the Apple Pencil specifically, Samsung's Galaxy Note 10 comes with a smart stylus, the S Pen, which offers some of the same gesture controls, as well as air gesture controls, which allow you to control certain aspects of the phone by moving the pen.

Previous generations had the smartwatch face go dark when arms dropped to save on power.

Apple unveiled its iPhone 11 models Tuesday, touting upgraded, ultra-wide cameras as it updated its popular smartphone line-up and cut its entry price to USD699. While there's plenty to be excited about, it seems that Apple left a couple of ideas on the cutting room floor.

New software features include tracking ambient noise levels to safeguard people's hearing; an ability for women to monitor menstrual cycles, and a "compass" to keep users properly oriented.

On the opposite end of the Apple price scale resides the Watch Series 3, which received a price cut at Tuesday's press conference.

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It will undercut Disney's streaming service too, which will also be released in November.

The iPhone 11 comes in six colors and comes with a 6.1-inch True Tone LCD display.

The service will be priced at USD4.99 monthly, about half of what Netflix charges for access to its large catalogue of content, and is available for viewing using Apple devices or online at

Apple chief executive Tim Cook promised more content would be added as it is produced.

Apple has kept the price lower than it's predecessor iPhone XR ( ₹76,990), which (according to Canalys) was the highest selling handset from last year's crop of iPhones with 47 million global shipments after it hit stores in Q4 2018 until Q2 2019.

Kawoosa points out that sales expectations won't change drastically, but yes, with this pricing, Apple could expect some growth in the backdrop of expected reduction in prices of earlier versions like iPhone X series.

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