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Amazon’s music service is actually growing more quickly than Spotify

14 July 2019

Spotify are launching in Russian Federation after teasing them for years, and they're taking Apple Music on at a price level.

Shortly after Amazon got Taylor Swift, SZA and Dua Lipa to perform in light of their annual Prime Day sale, the Financial Times is reporting the number of subscribers to Amazon Music Unlimited has grown 70 percent in the previous year. "In April Amazon had more than 32m subscribers to all its music services including Unlimited and Prime Music".

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In brief: Spotify and Apple Music are the two largest streaming outfits in the USA but a dark horse competitor - Amazon - is coming on strong. "Amazon is the dark horse".

The streaming service has only been around since 2016, and while many see them as another Spotify clone, the service has seen huge growth over their competition.

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It seems that Amazon's growth is greatly accelerated by its smart speakers. You have to say "Play David Bowie's "Heroes" on Spotify" to get a different result. Amazon Music retails at $10 a month - the same as Apple and Spotify services - but the cost drops to $8 a month for Amazon Prime members and to just $4 a month for people who listen only on an Echo speaker linked to an Alexa device.

"We're not battling for the same customers as everyone else", Amazon's Steve Boom confirmed. But Amazon could surpass Apple Music if the current growth rates hold. In the words of the Amazon Executive, "For the industry to reach its full potential, we can't just look at 15 to 22-year-olds".

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Spotify are planning to offer a monthly subscription for RUB 150 (roughly $2.35) whilst Apple Music is avaialble for RUB 169 (roughly $2.65).

Amazon’s music service is actually growing more quickly than Spotify