Named the Novosibirsk Maldives, the water is bright blue because of waste from a nearby coal plant.
"Walking in the ash dump is like walking on a military training ground: unsafe and undesired", the company told local media in June.
After realising their ash dump had become the "star of social networks", they made a decision to answer some of the commonly asked questions. According to the Moscow Times , Instagram influencers are taking photos at a bright blue pond in Novosibirsk, Russia, to capture the ideal beach image.
"This is due to the fact that calcium salts and other metal oxides are dissolved in it", a company rep wrote on social media. One user commented: "Enjoy that toxic water".More news: U.S. may lift some sanctions if North Korea halts nuclear programme
The company also stated that the bottom of the pond is extremely muddy, which makes it hard for swimmers to gain solid footing in case of an emergency. "We live nearby so it was not hard to get there and make attractive and unusual photos".
Millennials in Russian Federation are flocking to the so-called "Siberian Maldives" to strip down and snap gorgeous Instagram photos in front of the stunning turquoise waters of a woodland pond. A fan account on Instagram has even managed to collect around 200 posts from various people taking photos in the site.
This has not stopped people from flocking to the site to take photographs.
Many users have been pictured wearing bikinis as they pose next to it and even swim in it. "The water tastes a bit sour, looks like chalk". As the site became increasingly popular as an Instagram backdrop, the operator, Siberian Generating Company, was forced to issue a statement warning people to avoid, you know, touching the water.More news: Strip club scraps fundraiser at Trump golf course
"The dump is NOT poisonous: blue gulls do not fly there, and plants do not die".
The "lake" is located near Novosibirsk, Siberia's largest city with a population of around 1.6 million people.
But the company added that the water's contents could "lead to an allergic reaction".
In an aerial photo of the lake uploaded to Russian social media by the company, the power plant's towering red-and-white-striped smokestacks can be seen in the distance spewing dark smoke into the sky.More news: Trump unloads on Paul Ryan after 'American Carnage' book excerpts
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