The tablets also include Amazon-exclusive features, including ASAP, Second Screen, For You, X-Ray, Prime Video Downloads and Amazon Fire For Kids.
Why it matters: Amazon on Thursday refreshed its entry-level Fire 7 tablet with faster hardware, more storage and additional features.
The price point remains the same at £49.99 and as well as black it's available in three new colours - Twilight Blue, Plum and Sage.
There's also a free year of Kids Unlimited which includes access to thousands of kid-friendly books, Audible audiobooks, educational apps, games, and videos-all hand-selected and age appropriate.More news: FA Cup final preview: Man City v
Fire 7 will also be available in stores and online at Argos, Dixons, John Lewis & Partners, Tesco, very.co.uk and littlewoods.co.uk.
Disclosure: ZDNet may earn a commission from some of the products featured on this page. Meanwhile, the Kids edition also comes with a new, adjustable stand. If you pre-order, you get the new Fire 7 on release day. As with other Kids Edition tablet from Amazon, this one comes with a kid-proof case. While the Kids Edition comes in at $99.99.
Add or remove content-parents can add titles from their own content library into FreeTime, or choose to remove unwanted FreeTime Unlimited content.
If you pre-order, you get a $10 Appstore credit, but there are no other major deals right now.More news: Breakdown: Why the upcoming "Blue" Moon is so rare
Amazon's Fire line of tablets have always been a popular staple for looking for a cost-effective way to consume videos, read books, play games and surf the internet. "Now, kids can easily prop up their tablet to watch their favorite videos, dance along to the Pinkfong!" A 32GB model is also on offer, priced at £59.99.
External media doubles, too, as the device now supports microSD expansion cards up to 512GB. Amazon boasts that the new Fire 7 is twice as durable as the latest iPad Mini in tumble tests, making it the flawless option for your everyday use.
The good news is that the upgrades won't hike the Fire 7's price tag - we're still talking $49.99 for the 16GB version and $69.99 for the 32GB version, both with special offers.More news: Robert Pattinson favourite to play Batman
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