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Fans mourn as internet-famous Grumpy Cat dies aged 7

18 May 2019

"Grumpy Cat" on the field before the Major League Baseball opening day game between the Colorado Rockies and the Arizona Diamondbacks at Chase Field on 4 April 2016 in Phoenix, Arizona.

The seven-year-old cat, real name Tardar Sauce became one of the internet's first "petfluencers" after gaining fame online for her perpetual look of disdain launching an empire worth millions. She soon became the universal digital shorthand for displeasure, with thousands of memes and gifs of her being circulated online to communicate apathy or cynicism.

At Ad Age, we often post roundups of ads and moments in advertising in remembrance of celebrities who have passed on, and Grumpy Cat, who has won a special place in the history of the internet, is no exception. Her famous scowl is said to have been the result of feline dwarfism.

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Grumpy Cat was represented by "Meme manager" Ben Lashes, Keyboard Cat and Nyan Cat.

The cat had more than 2 million followers on Instagram and more than 1 million on Twitter.

Grumpy Cat died on Tuesday, May 14 after complications arose from a urinary tract infection, her family shared on Twitter. Not to mention, her book Grumpy Cat claimed the No.7 spot on the New York Times bestselling list in August, 2013. She was voiced by "Parks and Recreation" star Aubrey Plaza.

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"Grumpy Cat has helped millions of people smile all around the world - even when times were tough", the family said.

Our thoughts are with Grumpy's loved ones and her fans at this hard time.

Pictures of her perpetually unimpressed face have been a staple of social media ever since.

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Fans mourn as internet-famous Grumpy Cat dies aged 7