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Apple Spending Over Half A Billion on New Gaming Service

17 April 2019

APPLE IS REPORTEDLY PLANNING to throw more than $500m (around £381m) at its incoming Arcade game streaming service. With extreme competition from gaming heavyweights Nintendo, Microsoft, and Tencent, as well as Google, Apple is spending hundreds of millions of dollars securing exclusive games for Arcade, the Financial Times reports. The exclusivity will only be for a few months though and after that, they will be free to release their games on any platform they want. Much like with what PC gamers are seeing from the EPIC Games Store, exclusivity is a big advantage, especially with high-profile titles. Apple is offering additional incentives for developers if their game remains exclusive to the service.

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The Apple Arcade subscription may not only signify the company's interest in venturing into the services industry, but it may also take back its advantage over Google Play in terms of games. This budget is lower compared to Apple's investment on the TV+ subscription which reached $1 billion. The full Apple Arcade launch lineup will represent the first true test, but as of now it certainly looks like Apple has a victor on its hands.

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HSBC analysts anticipate that the firm could count 29 million Arcade users in 2024, who would be paying subscription cost of $12.99 per month. A single subscription will let someone access more than 100 new and exclusive titles. It seems that the Cupertino giant doesn't see these platforms as directly competing with Apple Arcade, at least not in the same way as Google Stadia and other subscription services. The company is yet to reveal the price for the monthly Arcade gaming service, which is expected roll out in the fall of 2019.

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Instead, users can play games with their existing laptops, desktops, TVs, tablets or phones and use their own keyboard or mouse. They're downloaded and installed on the device, not streamed, which means they can be played offline.

Apple Spending Over Half A Billion on New Gaming Service