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Apple iPhone sales fall in China

14 February 2019

USA research company IDC said about 397.7 million units were shipped in China past year, down 10.5 percent from 2017. Again blaming everyone but itself, Apple says it "will pursue iPhone price cuts in markets that has [sic] been affected by the stronger dollar". 1810), suffered in the final quarter of 2018, with China sales tanking 20 and 35 percent year-over-year, respectively.

Apple revised its guidance ahead of that report in early January, when it said a weakening economy in China and the strength of the US dollar were to blame for weaker-than-expected iPhone revenue.

In the recent past, Apple slashed down prices of its latest iPhones by as much as 20 per cent to woo consumers, a move that is seen as unusual. As per the IDC report, Apple was was ranked fourth by shipments in the country during the period, behind China's Huawei, Oppo and Vivo.

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Apple said its services division, which includes iCloud, the App Store and Apple Pay, saw revenue advance to $10.9 billion, up 19 percent over the prior year. The Chinese slowdown was the driving factor behind Apple's first revenue outlook cut in nearly two decades.

Xiaomi, one of the biggest names in the Chinese market, also reported a drop in smartphone sales. Apple also didn't seem to work on its Chinese marketing plans -- an area that needs constant updating.

Huawei had briefly trumped Apple to get to the No. 2 spot in the world. It shored up its lead after unit shipments soared 23.3 per cent in the December quarter, leading all major brands, according to IDC.

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Xiaomi's shipment slump was due to a number of factors including the adjustment of product line and inventory channels, as well as the revamp of internal organisation, said IDC. The argument is that consumers will get hooked once they experience first-hand phones with data speeds more than 10 times faster than today's devices. Xiaomi's domestic rival, Huawei Technologies Co.

China's smartphone market does not look bright this year, said Wang Xi, a China analyst at IDC. And "5G phones will still only comprise a very small portion of the overall market. We have a long way to go before they become mainstream".

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Apple iPhone sales fall in China