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Amazon is acquiring WiFi router company Eero

13 February 2019

Amazon is buying Wi-Fi device maker Eero, helping the online retailer expand its line of smart home gadgets. It has already shipped several products.

"We have a shared vision that the smart home experience can get even easier, and we're committed to continue innovating on behalf of customers", Amazon's hardware chief Dave Limp said in a statement Monday.

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"From the beginning, Eero's mission has been to make the technology in homes just work", said Nick Weaver, Co-Founder and CEO of Eero in a press release.

It's undisclosed how much Amazon is paying for Eero, but for what it's worth, the company paid $1 billion for Ring previous year. Smart home systems are notoriously complex to set up, and the interplay of devices can put a lot of strain on home WiFi systems. Together, its routers and beacons make a mesh network the company says is more reliable than what you get with a traditional router. While techies will often opt to set networks up themselves, many users end up paying some service to do it for them. It already makes Echo smart speakers - which dominate the U.S. market - as well as Fire TV streamers and even an Alexa connected microwave. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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Amazon.com Inc. has agreed to acquire Eero, a builder of WiFi-networking tools, in another deal aimed at bolstering the retail and technology giant's home devices business.

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Amazon is acquiring WiFi router company Eero