If you and your friends all share a Netflix, Hulu, Amazon, or any other streaming account in order to save some money, things might be getting a little more hard for you in the years to come.
While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".
While Netflix offers the ability to share with others, it is believed that standard is abused and log-in information is being shared with more than makes financial sense for the company.
At this years CES, Synamedia, which is the largest independent video software provider, introduced a new service, Credentials Sharing Insight, that will be able to spot any passwords that have been shared.More news: Koffee with Karan 6
The UK company claims by looking at variables such as where the streaming service is being used, the content watched, the device used to watch it and more it can calculate a probability of how likely it is a particular user is sharing their password.
Its AI-powered system works by analyzing where users are logged in and quickly flagging shared accounts.
A Synamedia spokesman reportedly said "casual credentials sharing is becoming too expensive to ignore".
Snyamedia learned from research done by Magid that roughly 26 percent of millennials share their personal Netflix credentials, creating a potentially massive loss in revenue.More news: Craig McLachlan charged with assault and sex offences by police
It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.
The company says its software is clever enough to know if you're watching from your house or a holiday home.
Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access. It is already in trials with some pay-TV operators.
This story originally appeared in The Sun.More news: New Zealand vs Sri Lanka
- Emily Thornberry Tells People's Vote Campaign To Stop 'Slapping' Labour Around
- Nissan re-commits to Mitsubishi, makes corporate adjustments post-Ghosn
- Rajasthan: Baby split in half, head left in womb during delivery
- Police Called To South Side Nightclub As R. Kelly Celebrates Birthday
- Billie Eilish Releases Video 'When I Was Older' Inspired by Film 'Roma'
- U.S. Syria withdrawal officially underway, expected to take 3-4 months
- Trump visits border to make case for $5.7 billion in wall funding
- Browns hire Kitchens, Broncos land Fangio as National Football League jobs go fast
- Sanders Apologizes Amid New Allegation of Staff Harassment
- Bollywood stars call on Modi