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Audi Showcase Virtual Reality Features at CES 2019

10 January 2019

However, in the present day, the technology is more limited in its functionality, with Audi partnering with Disney Games and Interactive Experiences to a develop a VR game, Marvel's Avengers: Rocket's Rescue Run.

Audi is giving passengers a whole new experience when traveling using a new in-car virtual reality system.

Using an e-tron battery-electric SUV as a test vehicle, second-row passengers are transported into outer space, where they are aboard the ship manned by Marvel Studios' Guardians of the Galaxy, including Rocket, as it navigates an asteroid field. Audi is demonstrating the concept game in its 2019 E-Tron, the German carmaker's first fully electric SUV. Those in-car activities for passengers may include VR or augmented reality (AR) experiences such as video games, guided tours through historical cities or other educational content that's tied to the car's movements and surroundings. "If for example, the auto drives through a right turn, the spaceship in the experience does the same", Audi said in a statement.

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To facilitate the development of this tech, Audi has co-founded a startup called Holoride, in which it owns a minor share via its subsidy Audi Electronics Venture GmbH. If the vehicle makes a left turn, for instance, the spaceship in the VR experience does the same thing.

It's the co-founder of a company called holoride, which has developed technology that mirrors the movements of a real vehicle in real-time VR.

If the e-tron turns around a tight corner, the player will correspondingly curve around an opposing spaceship, while real-world acceleration results in increased momentum in the game.

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Audi has always followed its tagline "Vorsprung Durch Technik" which in English translates to "Improving Through Technology".

The future expansion of car-to-X infrastructure could take things even further, with traffic events becoming part of the experience.

"Holoride intends to launch the new form of entertainment on the market within the next three years using standard VR glasses for back-seat passengers", Audi says. The two have been in cahoots for some time now, all the way back to when the R8 appeared in 2008's Iron Man.

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"While this CES demo was developed purely in the spirit of exploration and experimentation, we are constantly evaluating emerging technologies to enhance our stories and experiences", Mike Goslin, VP of Disney Games and Interactive Experiences, said in a statement.

Audi Showcase Virtual Reality Features at CES 2019