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Apple reportedly cuts iPhone production by 10 percent for first quarter

10 January 2019

Now a new report from Nikkei confirms that Apple is cutting down production by 10%.

Suppliers were told about the reduction - affecting the iPhone Xr, Xs and Xs Max - at the end of December, the second cut in as many months, Nikkei Asian Review said.

This comes after Apple slashed its quarterly sales forecast last week.

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A week after the shock created by the announcement of a downward adjustment of its revenue forecast for the last quarter of 2018, we learn that Apple has chose to reduce by 10% the production of the new iPhones. The surprise warning triggered a broad sell-off in global stock markets. This figure is derived from sources apparently familiar with this request, and applies to the first 3 months of 2019.

The original plan for 48 million sold units between January and March, later reduced to 43 million, is now taking another hit and is cut with an additional 10% to 40 million.

Apple did not immediately respond to a Reuters request for comment.

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Apple's iPhone suppliers include Taiwanese assemblers Foxconn and Pegatron who are not moving to confirm the reports. As the Nikkei Asian Review reports, this "is the second time in two months that the United States company has trimmed its planned production for the flagship device".

Chief Executive Tim Cook reiterated in an interview with CNBC on Tuesday that India was a major focus for Apple.

Apple has reportedly cut production plans for its 2018 iPhones again.

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Apple reportedly cuts iPhone production by 10 percent for first quarter