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Google to launch personalised on-demand audio news feed

09 December 2018

But obviously news sources matter, and Google has teamed up with several global publications including The Hollywood Reporter, South China Morning Post, The Associated Press, and many others. The effort is part of the Google News Initiative.

Audio news on the Google Assistant has started to roll out to a "limited number of people" in the United States, with publishers from around the world who produce English-language content invited to sign up and submit feeds for inclusion.

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Google announced today that it is using AI to enhance the audio news capabilities of Google Assistant and Google Home. It'll also be smart enough to avoid repeating the same new stories you've already heard during the day. When you ask Google for the news, you get an audio snippet from one of the partners, which is immensely more listenable that having them barked out by the Assistant itself. However, the content is usually taken from television or radio casts. And it has built an open specification for news organizations that would like to participate going forward. Users can skip over any news story they aren't interested in hearing or passively enjoy the content Google chooses.

As result, expect the new audio experience to deliver shorter and punchier content, with less intro music, and for now, no ads.

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Right now, the new audio news feature is limited to a select few users, but Google will be expanding it to more Assistant users in the future.

The new feature is only available to a limited number of users in the U.S., and an global release will come later on. The briefing will start with short stories under two minutes, and then move on to slightly meatier stories up to 15 minutes long.

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Google to launch personalised on-demand audio news feed