The two-minute film charts the life of the iconic pop star, using four actors to show key moments in his life, going right back to when he was given his first piano at Christmas.
Speculation has been rife over the past few months as to not only the soundtrack but to the idea of the advert too, with many correctly guessing that Elton John was the chosen one.More news: Crude mood: Oil enters bear market, plunging most since 2015
They added: "When first approached to be part of this year's John Lewis Christmas ad, Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust".
Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family".
It ends with the singer running down the stairs aged four to unwrap a piano, a gift from his grandmother.More news: Sixers legend Allen Iverson reacts to the Jimmy Butler trade
Sir Elton John is the star of the 2018 John Lewis Christmas advert. Picture John Lewis & Partners/PA Wire.
Craig Inglis, Partner and Customer Director, John Lewis & Partners said: "Think back to all of the Christmases that you have enjoyed over the years - I'm sure there is one very special gift that stands out above all others".
The ad first airs on television on Thursday at 9.15pm during ITV's Dark Heart, although ITV viewers may have noticed that the theme tunes to some of the channel's shows including Coronation Street and This Morning were played exclusively in piano notes on Wednesday to tease the advert's premiere.More news: SAP Acquires Experience Management Player Qualtrics In Multi-Billion Dollar Deal
Customers at the retailer's flagship Oxford Street branch can also step into a 2,000 square foot recreation of the ad production set to try on some of the costumes, listen to recordings from Elton John's 17-11-70 album and have photos taken at the piano.
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