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Texas A&M replaces Texas as most valuable program

16 September 2018

Forbes released its annual ranking of college football's most valuable programs on Tuesday, and there was a changing of the guard at the top: the University of Texas has been replaced by Texas A&M.

Within that same time period, those two figures for the Longhorns came in at $133 and $87 million, respectively.

Though this is the first ranking from the magazine since 2015, UT has always been atop Forbes's list. Our list of college football's most valuable teams ranks the nation's top programs by average annual revenue, rounded to the nearest million. That year and this six prior, the Longhorns ranked first.

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Texas A&M signed coach Jimbo Fisher to a 10-year, $75 million contract during the offseason, and paying that apparently won't be too hard.

In December, Texas A&M lured coach Jimbo Fisher from Florida State with a 10-year, $75 million fully guaranteed contract. The football program also earned $31 million from licensing, royalties and advertising deals.

Third on the list is MI, followed by Alabama, and Ohio State.

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From 2014-2016. the Aggies' program brought in $148 million in revenue, with $107 million of it profit.

A&M's rise was attributed to an increase in athletic department contributions, along with more ticket revenue and conference revenue from the Southeastern Conference.

Texas A&M opened a renovated Kyle Field in 2015 after a $485 million overhaul.

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Texas A&M replaces Texas as most valuable program