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Amazon sells 100 million products on Prime Day despite boycott and strikes

22 July 2018

Despite a few hiccups early on, Amazon is reporting that its latest Prime Day sale has been its most successful yet, breaking records.

Data also revealed that larger retailers saw a 50% increase in sales on Prime Day compared to just a normal Tuesday.

FBN's Deirdre Bolton on the tech glitches during Amazon's Prime Day.

The online retailer does not disclose revenue from the 36-hour event that began on Monday. Seattle-based Amazon sells merchants advertising and charges fees to be featured in its "lightning deals" that are prominently displayed during the event.

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Despite the glitches, Amazon claimed the first 10 hours Prime Day grew even faster, year-over-year, than the first 10 hours last year, exceeding US$1 billion in sales globally.

Among Amazon's own products, the best sellers were the Fire TV Stick with Alexa, Echo Show, and Echo Spot. Some frustrated customers, unable to access or complete purchases on the website, threatened to cancel their Amazon Prime subscriptions, which were required to shop with the sales.

Prime Day was celebrated in 17 countries, and the top-selling items in different countries were just as varied as here in the U.S. In Japan, customers favored Whey Protein and "Super Nanox Liquid Laundry Detergent", while United Kingdom customers stocked up on Bosch Cordless Drills and the Philips Hue Personal Wireless Lighting Light Strip. At best, some Prime members found humor in the canine photos, but other shoppers were justifiably less amused they couldn't start bargain-hunting.

The e-commerce titan also reports that Prime members globally purchased over 100 million products during the holiday, and that small- and medium-sized businesses (SMBs) selling on its platform achieved over $1 billion in sales.

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COCA-Cola Zero, Kleenex toilet rolls and Play-Doh playsets were among the best-selling items in Singapore during Prime Day, Amazon announced on Thursday.

The world's largest online retailer said it recorded the largest daily sales for its Echo range of smart speakers, helped by heavy discounts. Some 51% of shoppers said they heard about Prime Day from Amazon's website, 43% from email marketing, 40% from Amazon's mobile app, 42% from social media, and 31% knew about Prime Day from shopping during the sale in previous years.

Amazon Milton Keynes general manager Scott Wharton, said: "We've had a great day of fun here at Amazon in Milton Keynes with circus games and prizes".

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Amazon sells 100 million products on Prime Day despite boycott and strikes