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Federation Internationale de Football Association warns broadcasters about focusing on 'hot women'

13 July 2018

The victims had included Russian women harassed by fans and television reporters who had been accosted while broadcasting.

Meanwhile FIFA's head of sustainability and diversity, Federico Addiechi, defended differing sanctions, such as 70,000 Swiss francs (70,000 dollars) for Croatia not using official drinks during a match and 10,000 francs for Mexico due to their fans' homophobic chanting.

When asked if this approach will become an official policy for future events to come, he said: "This is one of the activities we definitely will have in future - it's a normal evolution".

According to a group that was hired to follow discrimination at the World Cup, Fare Network, sexism has been a bigger problem in Russian Federation than racism and it has documented more than 30 cases during games.

We've done it with individual broadcasters.

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The Russian FA's diversity officer Alexey Smertin, the former Chelsea midfielder, said FAN-IDs - which are similar to the identification cards Margaret Thatcher proposed as a solution to English hooliganism in the 1980s - will be used in domestic football in Russia from next season.

Diversity chief Federico Addiechi said the world football body will talk with national broadcasters, and to its own TV production team.

Ruby Mae gets the beers in while England play Croatia in the world cup semi-final at the Luzhniki Stadium, Moscow.

However, Powar believes the real number of incidents is likely to be "10 times this".

This isn't the first time the obsessive focus on scantily clad female fans has been called out.

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For women fans who don't look this way, or choose not to, the cost is media invisibility.

Recently, Getty Images published a photo gallery titled "the hottest fans at the World Cup" and it featured only women.

The criteria for being a male sport fan in the online domain appear to have little to do with physical attractiveness.

As the 2018 FIFA World Cup draws to a close, FIFA can today announce that so far, the analyses of all doping tests conducted before and during the competition have yielded negative results.

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Federation Internationale de Football Association warns broadcasters about focusing on 'hot women'