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Turns Out IHOP Didn’t Change Its Name To ‘IHOb’ After All

10 July 2018

It gave a nod to the sometimes contentious (but mostly amusing) name change furor in a tweet reading, "We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".

IHOb should really stand for "International House of betrayal", because less than a month since the big reveal, the former burger house is reverting back to its pancake roots.

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The change drew massive backlash on social media with some calling the move an "epic failure".

The pancake giant is offering short stacks for 60 cents on July 17, 2018 from 7am to 7pm nationwide.

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They said it was a way to turn their focus away from breakfast and to its enhanced burger menu.

The American chain announced this betrayal via Twitter, and while most people were extremely relieved to learn it was a temporary switch, many were still angry. At the time, a branding expert told FOX Business that the name change was the "dumbest decision ever made in the world of branding". While pancakes are once again at the forefront, the new line of burgers will remain on the menu.

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Turns Out IHOP Didn’t Change Its Name To ‘IHOb’ After All