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Burger joints start social "beef" with "IHOB"

12 June 2018

When IHOP said it would change its name to IHOb, the speculation ran rampant: The International House of Breakfast, or Bacon, or even Blintzes?

Just as many speculated on social media about the name change, Twitter has been quick to react to the great reveal. The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.

"IHOP changed their name to IHOB for BURGERS, Nobody asked for this", one user wrote.

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"Dear Internet, we abbreciate your batience", the company said on Monday. "For burgers." The new Twitter says. "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

Although people had been predicting the change for days.

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.

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IHOP first teased a name adjustment last week before finally revealing it Monday.

The change seems to be part of a plan to capture business in the day and early evening, outside of IHOP's traditional strength in the morning hours. The name change, though, is meant to help the franchise connect with more people.

The video revealed several varieties of burgers.

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"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said.