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IHOP reveals what's behind the 'b' in name change to IHOb

11 June 2018

The restaurant's bio says "Burgers so burgerin' good, we changed our name to IHOb".

On Monday, IHOb President Darren Rebelez made the big reveal: the name now means International House of Burgers.

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Forbes lays out some reasons for why the company is making a drastic departure from its pancake identity. Though the restaurant may be dropping the "P" from its name, it promised that the pancakes on its menu aren't going anywhere and reassured skeptical followers that the name change was legitimately happening. "And we thought this was a fantastic combination".

For a limited time at participating locations, the new burgers will be available to customers with unlimited fries and a drink for $6.99, and will be served morning, noon and night. No tweet dropped to explain it, but the official account's background image proudly proclaimed "Burgers".

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The restaurant formerly known as the International House of Pancakes, or IHOP, has changed its name to IHOb - the International House of Burgers.

The IHOP/b website still proclaimed the announcement was 30 minutes away at 8 a.m. ET.

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People on Twitter weren't impressed.