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YouTube launching new music streaming service that rivals Spotify

17 May 2018

YouTube will also be expanding its lineup of original content, like the recently released "Cobra Kai", and Premium users will get access to all of the new content. YouTube Premium will also feature content like "Step Up: High Water", and upcoming series like the sci-fi thriller "Impulse", as well as Liza Koshy's "Liza on Demand". Whether you want to listen, watch or discover, it's all here.

If you're interested in learning more, head over to the YouTube Music signup page and add your details, but we'll likely hear more next week.

"YouTube was made for video, not just music", explained Elias Roman, Product Manager, YouTube Music, in a blog post. Perhaps preempted by the numerous leaks, YouTube chose to just go ahead and announce YouTube Music and YouTube Premium before Tuesday's launch. We'll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.

So how does it work?

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After several months of delays, YouTube Music is relaunching its subscription service on Tuesday, which will be available as an ad-supported (i.e. free) model and as a Premium model for $9.99 per month, with various bundle options for other Google services. Right now, Music is just a modified YouTube app that requires a Red subscription.

And if you don't know the name of a song, then don't worry: the app will find the music you want based on a lyrics search or description.

Subscribing to YouTube Premium includes "YouTube Music", which features ad-free music along with background listening and downloads. YouTube Music will have its own "reimagined" mobile app and desktop player and will eventually replace Google Play Music and the music component of YouTube Red (although the latter paid service will continue separate from YouTube Music as YouTube Premium, for $12 per month).

The new YouTube Music homescreen provides recommendations based on past listening activity.

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YouTube will also launch a premium service that will charge more for its original shows. YouTube Red effectively replaced YouTube Music Key back in 2015, so we've nearly gone full circle. Or, if you prefer a more negative slant, YouTube Red now costs $2 more than it did before.

Cohen and Fowler also emphasized that Tuesday's rollout will be a soft launch and the service will develop over the coming weeks.

On the brighter side, this should help YouTube better both the Music and the Original program catalogs.

To sign-up to be notified of the launch, hit up this link.

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YouTube launching new music streaming service that rivals Spotify