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Microsoft reportedly plans $400 Surface tablet to rival $329 iPad

17 May 2018

The lack of space will cut into the room slotted for the battery, however, and battery life is said to be four hours shorter than that of the Surface Pros. The tablet is also set to feature Intel processors and graphics cards, as well as the full version of Windows 10 Pro, says Bloomberg.

Peter Wootton, a spokesman for Redmond, Washington-based Microsoft, declined to comment. Coming to the tablets industry, Apple is now leading the market with its iPads lineup ranging from budget segment to premium segment. According to market researcher IDC, Microsoft sold nearly 725,000 tablets in the first quarter of 2018, up 1.8 percent from a year earlier.

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Last Quarter Apple shipped 9.1 million tablets to be number one. Perhaps, given they have done all the hard technical work in designing the larger Surface Pro, they figure the effort to add another option to their range is a relatively low cost and low risk. Microsoft's entire Surface hardware division made just $4.4 billion in sales during the same period.

The report further states that the Surface tablets may be priced around $400 that is cheaper than Apple models. Like the Surface Pro, these models won't be bundled with the company's keyboard cover.

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Back in 2012, Microsoft did offer a lower-cost tablet called the Surface RT, but it didn't hit with consumers. Prices will start at $400, with different storage for various models ranging from 64GB to 128GB. It should use Intel chips so customers can get all of their apps, and include a full version of Windows, but also use Qualcomm modems to provide cellular connectivity - as it did with the Surface Pro LTE. This is going to be dirt cheap, particularly devices that are running the complete version of Windows 10 and not something like Windows 10 S.

While it's unlikely that a cheaper Surface tablet will result in the same hype we see around the iPad, it would definitely go a long way towards making the devices more accessible.

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Microsoft reportedly plans $400 Surface tablet to rival $329 iPad