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Apple CEO Tim Cook praises Parkland, 'Me Too' activists in commencement speech

15 May 2018

In his delivery of the university's keynote address, Cook congratulated the university's graduating seniors, advising them to "look back over you shoulder fondly and say goodbye to act one of your life and then quickly look forward". "Fearless, like the women who say "me too" and 'time's up.' Women who cast light onto dark places and move us to a more just and equal future", Cook continued.

He added: 'So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you'.

He went on to praise Apple co-founder Steve Jobs for instilling the firm with his philosophy.

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Cook's calculus is shrewd: His underlying argument, tucked within the speech, is a reminder that Apple considers itself a trustworthy and socially responsible employer, which plays well in the Silicon Valley recruiting wars.

"But I felt that tariffs were not the right approach there, and I showed him some more analytical kinds of things to demonstrate why". The concern for privacy is more than ever and it seems like the companies are experiencing a hard time fending off these attacks. Apple is not flawless, by any stretch of the imagination, and the company certainly has other issues to contend with as well.

Cook's comments about privacy may also have been a reference to Google, which is a more direct Apple competitor.

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Chief Executive Officer Tim Cook waded into divisive political topics such as gun control and immigration during a commencement speech while continuing his criticisms of internet companies over a lack of user privacy. "And yet the potential adverse consequences are spreading faster and cutting deeper".

Cook told the Duke students they could be the solution to the epidemic of data abuse in American society.

Tim Cook has shared some of the details of his recent meeting with Donald Trump, during which he reportedly criticized President Trump's trade war with China.

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Cook is counting on a new wave of graduates to decide just how ridiculous it is.

Apple CEO Tim Cook praises Parkland, 'Me Too' activists in commencement speech