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Facebook adjusts ad targeting tools in response to Cambridge Analytica

29 March 2018

The company acknowledged that it needed to "do more to keep people informed", but said the changes have been "in the works for some time". So much so that some big names like Elon Musk and Tim Cook have called the company out on its practices.

"This data breach should put an end to any possibility of Facebook being used for voting, and its an opportunity for all of us to rethink the trust we have put in social media companies", he said in response to a question on the Facebook controversy. We've also cleaned up outdated settings so it's clear what information can and can't be shared with apps.

Jennifer Grygiel, a Syracuse University professor of communications, said the new privacy settings and tools "are so obviously important to users that one has to wonder why this wasn't already done".

New Privacy Shortcuts menu People have also told us that information about privacy, security, and ads should be much easier to find. The experience is now clearer, more visual, and easy-to-find.

Facebook is now allowing users to add more layers of protection to their account, including two-factor authentication.

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If you have reached the end of the road on Facebook and feel like it no longer serves a meaningful objective in your life, perhaps it's time to delete your account.

They can manage what ads are seen. "These updates are about transparency - not about gaining new rights to collect, use, or share data", Facebook team said.

Your archived data will download to your computer as file.

"Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services", reads Facebook's Data Policy.

With the newest update, users will now be able to control who gets to view their post, profile information and the ads they use. This feature looks to be a secure way for users to access and manage their information such as posts, reactions, comments and their search history.

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Dylan Gilbert of the consumer group Public Knowledge said Facebook's moves "are welcome steps forward" but "do little to remedy a larger systemic problem".

Once the email arrives, you'll be taken to the page below that allows you to download the data. Click on either depending on what you want to do. This includes photos you've uploaded, contacts you've added to your account, posts on your timeline, and more.

Garlin Gilchrist, from University of MI, said that Facebook and the social media platforms that dominate the attention economy are now being called to understand what that responsibility entails.

They were supposed to announce the line at their developer conference in May but given the current public reckoning about their privacy and data gathering policies and practices, they have chose to not push through with the announcement yet.

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Facebook adjusts ad targeting tools in response to Cambridge Analytica