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Apple Acquires 'Texture', a Digital Magazine Subscription Service

12 March 2018

"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", said Apple's Eddy Cue, announcing the acquisition. The Cupertino, California, company aims to top $50 billion in annual services revenue by 2021, and a magazine subscription service would likely contribute to that.

The service, which launched under the name Next Issue in 2010, allows subscribers to read dozens of magazines on their tablet for one monthly price, typically $9.99 in most markets.

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Texture is owned by Next Issue Media, a joint-venture between Condé Nast, Hearst Magazines, Meredith Corp, News Corp and Rogers Media.

"I've gotten lots of email that says our Apple News is too far left and lots of emails that say Apple News is too far right". Texture will continue to offer iOS, Android, Amazon Kindle Fire, and Windows 10 apps.

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Cue said that Apple's historical pattern has not been to buy up big companies, like Netflix and Disney, in response to a question about those media giants as potential acquisition targets, per Cheddar's Alex Heath on Twitter. Individual subscriptions to publications like The Washington Post are now available inside News, but this acquisition creates the potential for an official Apple service, similar to Apple Music, that bundles together the various magazine articles included in Texture.

You can download Texture from the App Store for free. When asked about Apple's plans for AR beyond the iPhone, Cue suggested hat his job security depended on not talking about future products - apparently the video service doesn't count - so he wouldn't answer questions about them.

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Apple Acquires 'Texture', a Digital Magazine Subscription Service