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Peter Rabbit film producers apologise over allergy scene

12 February 2018

"Food allergy "jokes" are harmful to our community", said Kids With Food Allergies Foundation, a division of the Asthma and Allergy Foundation of America.

Sony Pictures has said sorry about it all, and we'll see if it really means it when Peter Rabbit hits United Kingdom cinemas in March with this scene either intact (not really sorry) or removed (really sorry).

In the movie, bunnies pelt a man with blackberries, knowing he is allergic to them.

Sony Pictures have apologized after allergy advocacy organizations lashed out against a newly released "Peter Rabbit" movie for allegedly trivializing food allergies.

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In one scene, the character Tom McGregor (Domhnall Gleeson) who suffers from a blackberry allergy is pelted with the fruit by Peter and his friends. "It is unnecessary for a film to show the characters intentionally attacking another with his food allergen to trigger anaphylaxis", it continued.

Supporters argue the scene is "heartbreakingly disrespectful" to families who have lost loved ones to anaphylaxis, a serious allergic reaction causing death. A viewer advisory post on the Kids With Food Allergies Foundation Facebook page has garnered more than 1,100 likes and been shared almost 1,000 times.

Globalaai is encouraging parents to talk to their children about the scene and the seriousness of food allergies.

A petition was also started on Change.org to get the scene cut from the film, attracting almost 10,000 signatures at the time of writing.

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The charity's post read: "The very real fear and anxiety that people experience during an allergic reaction (often referred to as an impending sense of doom) is a serious matter".

They added: "We sincerely regret not being more aware and sensitive to this issue, and we truly apologise".

The release of a new Peter Rabbit animated film was generally met with some confusion, but recent reports show that many are unhappy with the movie for its treatment of a character with a deadly allergy.

"Making light of this condition hurts our members because it encourages the public not to take the risk of allergic reactions seriously".

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Peter Rabbit film producers apologise over allergy scene