Other features from the Snap-NBC partnership include filters and stickers for Snapchat users, two Snapchat-based shows from NBC following snowboarding athletes and gold-medal favorites and Team USA athletes posting their own stories on the app throughout the Games.
Live sporting events remain attractive to advertisers because they keep viewers tuned in during commercials rather than skipping them when they watch on demand.
USA Network will present 40.5 hours of ice hockey and curling coverage, most of which will air live between 7am to 9:30am EST. As for what else will be part of the feature, the coverage would also include two original shows from NBC Sports which are curated for Snapchat.More news: Barcelona coach Valverde calm after Getafe stalemate
For cordcutters who are hoping to sit down and enjoy the 2018 Winter Olympics, get ready to pull out your wallet.
An Olympics home page with tiles to take you to specific feeds, widgets summarizing what's happened thus far, and more. As part of the collaboration, which has been described as a first of its kind deal, NBC Olympics will produce exclusive "in-car" interviews for Uber riders.
NBC is the first TV broadcast partner Snap is collaborating with on the new Live feature, which isn't surprising considering that NBCUniversal has invested $500 million in Snap and created content for Snapchat at the 2016 Rio Summer Olympics.More news: Instagram are testing out Snapchat-style screenshot notifications
The games will also be available on NBC's websites and Apps, but users will need their credentials from either their pay-TV service or OTT TV service. Coverage begins on February 10, with a live presentation of the Women's hockey qualifying round. What can I watch?
But how can you watch without a cable or satellite subscription? The network hasn't yet decided whether it will also livestream the closing ceremony, but Mark Lazarus, chairman of NBC Broadcasting and Sports, said "in all likelihood, we will".
So how do you go about tuning in on your Apple devices? And most of the VR video will be in 180 degrees - you'll see the action in front of you and a little bit to the sides, but not what's behind you. Unfortunately, majority require a subscription, but luckily for consumers, no contract is required for most OTT TV services making it easy to cancel after one month if they're interested in the service for just the Olympic games. Also, bear in mind that rights issues will prevent some programming from being recordable.More news: Australian sites among thousands hacked to include mining script
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