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NBC sees $1.4 billion in ad sales for Super Bowl, Olympics

13 January 2018

11, the median price of a Super Bowl ticket on VividSeats is $5,382. We'd show it. When you're covering a live event, you're covering what's happening.

It looks like NBC, which will broadcast the game from U.S. Bank Stadium in Minneapolis, Minnesota, on February 4, won't shy away: The New York Post is reporting that NBC announcers will cover any player who takes a knee during the national anthem. The anthem protests are considered part of the action.

Dan Lovinger, executive vice president of advertising sales for NBC Sports, said on a conference call Thursday that the network expects to take in $500 million in ad revenue on Super Bowl Sunday, about the same as last year's event.

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The anthem is typically shown live before the Super Bowl and this year will be performed by pop singer Pink at the February 4 championship.

Lovinger said that advertiser demand has also been strong for NBC's telecasts of the Winter Olympics in Pyeongchang, South Korea from February 9-25. The Twin Cities last played host to the Big Game 26 years ago, when Washington beat Buffalo 37-24 at the Metrodome in Super Bowl XXVI. If your team isn't having the season you'd hoped they have, if the weather is bad...

NBC expects to hit almost $1.4 billion in ad sales revenue from the Super Bowl and Olympics combined, Lovinger said.

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"Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium".

Announcers likely will identify the players, explain the reasons behind the actions, "and then get on with the game", Gaudelli said. They have behind the lower bowl a 100-yard nearly mall. "You've got stores, you've got bars, you've got restaurants, you've got games for the kids".

The pair spoke at the Television Critics Association press tour, a twice a year event showcasing the latest ventures by top media networks.

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Executive Producer Fred Gaudelli and sportscaster Al Michaels speak onstage during the NBCUniversal portion of the 2018 Winter Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 9, 2018 in Pasadena, California.

NBC sees $1.4 billion in ad sales for Super Bowl, Olympics