Thursday, 18 January 2018
Latest news
Main » Diet Coke Gets Four New Flavors and Whole New Can Design

Diet Coke Gets Four New Flavors and Whole New Can Design

13 January 2018

The move comes after years of declines for the brand.

Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water.

"We know Diet Coke has all kinds of fans - from people who have loved its great taste since it launched in 1982 to millennial men and women who are always looking to try new things".

Diet Coke has not yet responded on Twitter, so we suspect that this war will fizzle out soon.

More news: Trump Lawyer Files Pointless Lawsuit Against Buzzfeed

"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side", Acevedo expressed.

The new brand represents Coca-Cola's biggest product investment for over a decade.

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero past year, and its recent introduction of Fuze Tea to Europe.

During the product's development process, Acevedo's department spoke with more than 10,000 Americans and created over 30 test flavours, including Diet Coke with "tropical, citrus and even botanical notes". The revamped can and additional flavors - ginger lime, feisty cherry, twisted mango and zesty blood orange - will hit store shelves in mid-January.

More news: Texas native escapes California mudslide in Prius

Simon Harrison, customer marketing director at Coca-Cola European Partners, said: "Coca-Cola Zero Sugar is one of the fastest growing brands in our portfolio". "Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices - it's just a matter of personal preference". The Company is an independent Coca-Cola bottler in the United States.

On Wednesday, Diet Coke announced a major transformation to its cans, shifting to a taller, sleeker look that still holds the same 12-oz. portion of soda. He's known to drink 12 Diet Cokes a day. The look gives the brand a more contemporary feel. "This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets".

The redesigned cans will retain the brand's silver and red colouring, with different coloured accents for each of the new flavours.

The Atlanta-based company says the taste of the original Diet Coke - which has been repackaged in the new cans - will stay the same.

More news: Oil retreats after hitting 2015 highs

The new US Diet Coke packaging shift seems to contradict its previous message.

Diet Coke Gets Four New Flavors and Whole New Can Design