H&M has apologised for the ad, featuring the black boy posing with a "coolest monkey in the jungle" hoodie.
Terry Mango, who claims she is the model's mom and has posted several photos of the boy on Instagram, stated that she didn't understand the outrage that consumed the internet on Monday, and believed people were overreacting.
Check out some reactions from Twitter below.
Screenshots of Facebook comments from Terry Mango, who says she is the boy's mother, reveal that she was present at the photoshoot for the now infamous £7.99 hoodie and that she appeared to tell people who thought it was racist to "stop crying wolf". And we ain't going for it!More news: US Ambassador to Netherlands Clashes with Dutch Reporters Over Remarks About Muslims
"Enough about y'all and more of what I see when I look at this photo".
"The reason edition the picture of the young King was so easy is because its what I already consider worthy for my own young King and myself", Chris Classic following the initial photoshopped post. He wrote on Instagram: "After seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end". James wrote in a post showing the boy wearing a crown accompanied by the words "King of the World". "We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so handsome!" "We will continue the discussion with The Weeknd and his team separately".
He also wrote the caption: 'Accurate.
Referring to the green jumper on Twitter, Labour MP Kate Osamor said: "I was totally shocked, dismayed to say the very least to find this online imagine". Never shopped with you ever... not even for Tshirts '. I'm deeply offended and will not be working with anymore...'More news: Trump author defends book as president claims it is 'lies'
However, Ms Yeboah adds: "As somebody who has been called a monkey many times by white people (both to my face and online), this is absolutely unacceptable".
In light of the fall-out, H&M contacted their media list once more with another apologetic text to be disseminated across the Internet.
The mother of the little boy caught in the H&M race row has spoken out about the image of her son that's gone viral the world over.More news: Tax law implementation to cost IRS almost $500 million
- Sam's Club stores abruptly close
- Freezing rain, snow, wintry mix in today's forecast
- Trump calls Norway a 'great customer' in welcoming the PM
- White House personal cell phone ban starts next week
- Putin Says Kim Jong-Un 'Won This Round' Against Donald Trump
- Honda Insight hybrid ousts Civic Hybrid for upscale EV
- Hard Brexit risks 92000 United Kingdom science and technology jobs
- So Queen Elizabeth has sacked her lingerie stylist and here's why
- Trump refers to Latin American, African countries as 'sh*thole' states
- GOP lawmaker proposes bill to grant residency for Salvadoran immigrants