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Detergent pod challenge becoming unsafe teen trend

12 January 2018

However, the video compilation shows that the Tide Pod Challenge is growing in popularity, with more teens placing laundry pods in their mouths.

The American Association of Poison Control Centers says that in 2017 there were a reported 10,570 cases of laundry detergent poisonings, but that data does not include teenagers and is only for kids 5 and younger.

Someone even came up with an edible Tide pod recipe.

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Regardless of the media implications, videos of people eating Tide Pods are, of course, the last thing P&G wants to see.

The allure of eating Tide Pods and similar products has been a beloved internet meme for years due to the candy-like appearance of the small laundry detergent pacs. Soon enough, the ideas turned into reality, giving birth to one of the social media's deadliest trends in the recent times.

Poison control experts are concerned about the fad. "In 2012, Poison Centers received over 6,000 Laundry Packet exposure calls related to children five and under".

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Among the symptoms shown by children who have accidentally swallowed detergent in the past is excessive vomiting, wheezing and gasping, sleepiness, breathing issues, as well as corneal abrasions if the detergent ends up entering their eyes. "It's toxic soap chemicals that these teenage children are putting into their mouths". The lure of Tide Pods, which look nearly like candy, broke into satirical conversations as early as 2015 when The Onion published column from the perspective of a child who. "I can not believe that people are doing this".

Dr. Alfred Aleguas Jr., the managing director for Florida's Poison Information Center, told USA Today that swallowing "even a small amount of the highly-concentrated detergent...can cause diarrhea and vomiting".

The study also found that liquid capsules were far more harmful than powder ones and some children have even entered into a coma from ingesting them.

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Tide parent company Proctor and Gamble released a statement saying, "Our laundry pacs are a highly concentrated detergent meant to clean clothes and they're used safely in millions of households every day".

Detergent pod challenge becoming unsafe teen trend