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Amazon says more than 5 billion items shipped in 2017 via Prime

12 January 2018

Amazon said it sold "millions" of its own devices in 2017, which help Prime members get more from their subscriptions by accessing digital content.

Amazon's "Best of Prime" announcement also noted more than 17 million people who tuned into their coverage of the National Football League's Thursday Night Football games. External researchers estimate that Amazon now could have up to 90 million Prime members. This shows just how important Prime has become to Amazon's future success. The most trendy product was the Instant Pot that was the most gifted item on Amazon's Wedding Registry, as well as the most Wish Listed item.

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Showcasing the sheer power and influence of the merchant giant, Amazon announced what it called its Best of Prime 2017, which provides details regarding its Prime services. To ship all those items and fill all those orders, Amazon upped its global footprint of distribution centers by 30 percent this year.

To grow the Prime pie even further, Amazon has steadily been opening the program to more potential customers.

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Prime is now available in 16 countries globally, following expansion into the Netherlands and Singapore past year.

In addition to its core areas of shipping and video, Amazon broke some new ground with Prime in 2017. Customers also took advantage of other benefits of the Prime service too - such as Prime Video and Prime Music.

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"Tens of millions of members around the world enjoy the many benefits included with Prime, and in fact, more new paid members joined Prime worldwide this year than any previous year", said Greg Greeley, Vice President, Amazon Prime.

Amazon says more than 5 billion items shipped in 2017 via Prime