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Google Inc (GOOG) looks to have acquired United Kingdom startup Redux

11 January 2018

The US tech giant snapped up Cambridge firm Redux which can turn screens into speakers using haptic feedback.

Google has already removed the headphone jack from the its latest Pixel phone, now it looks as though the company is heading in a direction where it will be able to send the speaker packing too. The transfer of shares of Redux's holding company NVF Tech was confirmed by United Kingdom regulatory filings on 13 December, but Crunchbase says the deal happened in August.

A spokesperson for Google refused to comment on the price of the acquisition or any further details.

Alphabet Inc is the parent company of Google and owns numerous companies, and continues to acquire even more.

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Along with this, Redux can also use these vibrations to create haptic feedback when interacting with a display that tries to mimic the feel of touching buttons and moving sliders/dials.

The Verge tested startup's technology past year on a tablet.

This would free up space for other components, such as larger batteries or a better cameras, in Google products such as Pixel phones. The sound quality is said to be "decent". The company raised $5m back in March 2017.

So far, Redux has only been able to integrate its technologies inside PCs and some infotainment systems for vehicles, but none have made its way to commercially available mobile devices yet.

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Redux specialised in transforming any surface into a speaker and Google purchased the company late a year ago.

At CES 2018, Google mainly focused on promoting its smart speakers and its new line of Smart Display devices, its direct competitor to the Amazon Echo Show.

It remains to be seen what Google's plans are for this technology.

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Google Inc (GOOG) looks to have acquired United Kingdom startup Redux