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The Biggest Starbucks in the World is Now in Shanghai

06 December 2017

The experience also extends to Alibaba's online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially-curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai.

The first sign of this type was opened in 2014 in the u.s. city of Seattle, where the group has its headquarters. The roaster also boasts of an 88-foot long coffee bar, which is the longest at any Starbucks site. Customers can roast these beans on the premise.

Starbucks is opening a new facility in Shanghai which will be its largest ever and is a testimony to the coffee company's success across the world.

And of course, you can buy Starbucks' mugs before you leave.

Princi first opened his artisanal bakery in Milan in 1986 and has made his reputation on using exceptional ingredients with traditional techniques.

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The chocolate chunk with almond cookies look especially tempting - but at 38RMB, or $5.75 each - they should be.

Trays of temptation sit everywhere, filled with Italian-style croissant called cornetti, breads studded with olives, tomatoes and fresh herbs and even a gourmet take on cinnamon rolls.

However these are no ordinary chairs.

China is a vital market for Starbucks, according to John Gordon, a restaurant analyst at Pacific Management Consulting.

Point your phone at different features and you'll get a "bean-to-cup story".

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In addition, the Roastery digital web-app platform also incorporates a digital menu and will intuitively, through AR technology, share details of the coffee bars, brewing methods, as well as other not-to-be-missed unique online and offline experiences.

Customers even receive virtual badges for each step, which can be shared on social media. Beans from China such as the Yunnan Reserve blend will be exclusive to the Shanghai store.

Shanghai's Starbucks Reserve Roastery isn't your average coffee shop since it's 15 times larger than the typical Starbucks store.

Chairman Howard Schultz told Bloomberg News that China is on its way to become the company's largest market in less than a decade."It's obvious to us that the holding power of China for Starbucks is going to be much more significant than the holding power of the United States", he added.

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The Biggest Starbucks in the World is Now in Shanghai