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ESPN Takes Aim at a Younger Audience with 'SportsCenter' Snapchat Series

14 November 2017

But despite the lack of length, Snapchat's SportsCenter will pack in plenty of information, including the daily news and sports highlights. The show has always continued to change and grow since its beginning days, but with the shift to digital and the ever-changing value and importance of sports highlights, it seems that SportsCenter's evolution has gone into overdrive. "It's going to be very personality driven", said Jacobs. It's also gearing up for the launch of ESPN Plus, a direct-to-consumer streaming service slated to launch in the spring of 2018.

"SportsCenter" on Snapchat will be featured in the app's Shows section. Who's pissing you off today?

The new show will launch today at 5 p.m. EST with new episodes coming at 5 a.m. and 5 p.m. on weekdays and once at 5 a.m. on the weekends.

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As part of the new show arrangement, ESPN will retire its daily edition, the magazine-like channels that publishers use to share individual stories and videos to Snapchat's audience. "That's the most important thing to us".

The new shows will be vertically shot videos designed for mobile screens.

The new collaboration comes as ESPN has been losing pay TV subscribers, while Venice, Calif. -based Snap Inc.is struggling to meet Wall Street growth expectations since its March initial public offering, amid competition from SportsCenter is the crown jewel of ESPN, and I think it's defined how generations experience sports and think about the culture of sports", said Sean Mills, Snap's head of content.

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US sports broadcaster ESPN launched its flagship SportsCenter program on messaging app Snapchat on Monday, reimagining the show that provides sports highlights and commentary into a short-form series. "It's prominent placement, front-and-center, every day", Mills said.

Hosts for the first show will include Emmy-winner Katie Nolan, SportsCenter anchor Elle Duncan, ESPN NBA commentator Cassidy Hubbarth, ESPN Radio host Jason Fitz, and comedian Cy Amundson. "I'm thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN".

"They don't necessarily all fit your image of what a "SportsCenter" host would typically be", Jacobs said.

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ESPN Takes Aim at a Younger Audience with 'SportsCenter' Snapchat Series