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Samsung brings in Silicon Valley expert to make Bixby relevant

13 October 2017

After first introducing Bixby in the first half of 2017, Samsung may be planning a significant update for its assistant in the second half of the year. Adding Bixby to some of Samsung's many non-smartphone products could help to get more consumers to try the assistant, too.

Even after receiving its delayed English voice component, Bixby is still yet to offer a critical function that Google Assitant - which comes as standard with basically all Android phones - does not. Samsung is expected to announce the new version during the developer conference, a version that will "supplement the incomplete parts" of Bixby 1.0.

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Now the Korea Herald reports Samsung is set to release version 2.0 of Bixby, with significantly improved features.

Korea Herald is reporting that Bixby 2.0 will take the digital assistant beyond the smartphones into other products and third party services.

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Samsung has helped a great deal to promote the current trend of smartphones with almost bezel-free displays, thanks to the success of the Galaxy S8 and S8 Plus, and more recently the Galaxy Note 8. We can expect the virtual assistant to receive some major upgrades that will make it compete with others including Google's Assistant, Apple's Siri, Microsoft's Cortana, and Amazon's Alexa, which are already available in wide range of countries.

Prior to its release Samsung talked a big talk about how useful Bixby would be, but on its actual release, the application had very limited functionality.

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