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McDonald's Szechuan sauce promotion event a blunder

12 October 2017

After Rick and Morty fans were unable to get the sauce, #GiveUsTheSauce became a popular rallying cry on social media. And for its part, the fast food chain minimized the availability of Szechuan sauce on its website in favor of promoting the chicken tenders.

McDonald's announced last week that for one-day only, the fast food restaurant would carry the Szechuan sauce for customers at participating locations. The same situation was observed in other branches of McDonald's throughout the US.

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However, McDonald's failed to mention in any of their widespread promos that only 20 packets of the highly anticipated sauce would be available at the stores.

It's hard not to feel a little bad for Roiland, who created the Szechuan Sauce bit out of his personal obsession with the dipping sauce, and who was ecstatic when McDonald's sent him a jug of the elusive condiment.

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Dan Harmon, co-creator of "Rick and Morty" was also displeased at the gesture since McDonald's never officially tied the promotion to the series despite taking advantage of how it popularized the extinct sauce.

Like virtually everyone else, Rick & Morty co-creator Justin Roiland is not happy with the outcome of the McDonald's Szechuan Sauce promotion that was inspired by the Adult Swim show.

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The outrage was acknowledged by McDonald's, and the fast-food giant has since promised to make amends.