So, to do that, they'll just churn even more versions of the Amazon Echo, and eventually one of them will end up in your household, right?

The Echo Spot has a front-facing camera, allowing you to make video calls with other Echo Spots, Echo Shows, and the Alexa App. The Amazon ECHO line up consists of two new smart speakers Echo and the Echo Plus as well as the Echo Spot that is basically an alarm clock speaker with a display. Once you've set it all up, you can now make a call just by saying "Alexa, call (person's name)".

The Echo Show also integrates with Amazon Music to provide on-screen lyrics and it can stream audio from others services like of Pandora, Spotify, TuneIn, and iHeartRadio through its Dolby speakers. With a top price tag of £199.99, compared to the more than £1,000 that the top iPhones retail for, the new Echo devices are unlikely to be a big moneymaker. Pre-loaded content will include YouTube, Google Photos and possibly Netflix. The device is very useful as there can be calls to worldwide numbers and emergency services, it can connect to a user's actual phone line or VoIP to mold an Amazon Echo product into a speakerphone. As Microsoft and Amazon are working closely, the Groove Music service will be released soon for the Echo device. Specifically, that you can now view live video feeds from Alexa-enabled cameras.

The Echo Spot, priced at $129.99 is now available for preorder and will begin shipping in December.

"I think it's a really smart move by Amazon", said Adam Marchick, CEO of VoiceLabs. There are now more than 10m Alexa-powered devices in homes around the world. Devices which can make voice calls to phones or landlines are Amazon Echo Show, Amazon Echo and Amazon echo dot.

"Alexa-the brain behind Echo Show-is built in the cloud, so she is always getting smarter", states Amazon the Echo Show listing. "Since then, Amazon continues to find new applications, including monitoring and controlling smart homes, and [to develop] devices that are cheap and easy to use".

It's nearly getting tiresome to write about yet another new product from Amazon, but they really want to get Alexa into your house in one way or another. He has written for Reuters, Bloomberg, Crain's New York Business and The New York Times.