Since first launching in 2015, YouTube Gaming has yet to achieve the same clout with livestreaming gamers as Amazon.com Inc.'s Twitch, but YouTube is looking to change that today with the public launch of Sponsorships, a new way for streamers to make money.
YouTube is undoubtedly the biggest hub for all video content.More news: Uber reviews over bribery allegations in US
The YouTube Gaming Sponsorships feature is available now for all eligible channels, Google has confirmed.
In April, the company announced a change to its YouTube Partner Program - which it launched 10 years ago - stopping creators from turning on the monetisation function until they hit 10,000 lifetime views on the channel.
In any case, sponsorships are available to streamers who meet Google and YouTube's requirements. With a third new feature now being introduced as sponsorships, the paid channels feature is now being put to rest by YouTube.More news: India's Supreme Court hears plea against Rohingya deportation
Just over a year ago, a number of high-profile YouTubers exited the platform after being told their content - including "vulgar language", "violence", and "controversial or sensitive subjects and events" - was not "advertiser-friendly", Mashable reported.
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