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Facebook Messenger rolls out Messenger Lite app in India

13 July 2017

Messenger Lite is for both old and entry-level smartphones.

Back in 2015, the company launched the Facebook Lite app for Android users in the country.

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Facebook has finally rolled out the lite version of its popular messaging app, the Facebook Messenger to India. Unlike usual Messenger app, Facebook Lite weights only 10 MB. It also contains texts, photos, and links to emojis and stickers. And on top of adding scores of new users, engagement on the app is in "double-digit growth", said Messenger head David Marcus.

Facebook's Newsfeed and Instagram are already cluttered with ads, but an intrusion of ads into Messenger devalues a product which is built around quick and easy communication. Managing groups is also possible with this lite version. Last year, Facebook opened Messenger to promotional posts from branded chatbots, enabling businesses to send messages about daily deals, coupons, discounts, and sales directly to users, though with restrictions - users had to initiate the conversation, and then a chatbot would have 24 hours to reply, during which promotional posts could be sent. As Mary Meeker highlighted in her 2017 Internet Trends report - and Facebook has maintained since the launch of the Messenger Platform a year ago - "Customer service is shifting to chat".

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Mark Zuckerberg, the chief executive of Facebook, earlier announced that social network he founded in 2004 has reached the 2 billion-user milestone, or roughly equal to two-thirds of the world's population with Internet access.

Optimized to work even when there is a low bandwidth or slow Internet networks, Messenger Lite is a lightweight, fast and simpler version of the mobile app that weighs just 10MB, compared to the usual Messenger app on Android which goes above 40MB, and the iOS app, which is more than a 300MB download.

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Facebook Messenger rolls out Messenger Lite app in India