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Louis Vuitton unveils Tambour Horizon with Android Wear 2.0

11 July 2017

Louis Vuitton, the famous luxury brand with operations in more than fifty countries, has chose to enter the smart wearables market by introducing the Tambour Horizon, a smartwatch with a $2,450 price tag for the gray and brown versions, or $2,900 for the black version. Others, such as Tag Heuer and Montblanc also sell high-end smartwatches. The watch also connects the wearer to digital versions of Louis Vuitton's famed city guides, along with an intelligent geolocation function for indicating nearby restaurants, hotels and hangouts.

The 42mm device features a 390 x 390 AMOLED touchscreen and is powered by an unspecified processor from Qualcomm, who, along with Google, partnered with LV to develop the Tambour Horizon.

One of the best things about buying into the Android ecosystem is choice.

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That said, the company is offering a few details on specs. It comes in three "styles": stainless steel, brushed steel, and black.

Of course, since it's a Louis Vuitton watch, despite having nearly identical hardware to virtually every other Android Wear watch on the market, it starts at $2,450 for the regular stainless steel model, and $2,900 for the black variant.

To celebrate the launch, Vuitton tapped Jennifer Connolly, Jaden Smith, Catherine Deneuve, Miranda Kerr and more to star in the watch campaign titled 'Connected Journeys'.

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More and more luxury fashion houses have taken an interest in smartwatches as of late and the latest to join the party is Louis Vuitton.

The Horizon may be a premium watch, but under the hood, it's very similar to the rest of Android Wear's lineup.

The fashion brand is targeting affluent travelers with the Horizon, which will also come bundled with Louis Vuitton's city guides and a downloadable "MyFlight" app.

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Louis Vuitton unveils Tambour Horizon with Android Wear 2.0