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Facebook CEO Mark Zuckerberg announces new company vision, Group features

24 June 2017

Mr. Zuckerberg has said 100 million Facebook users engage in Groups in a socially meaningful way, and that he wants to increase such membership to a billion within a few years.

To make it happen, Facebook will try to do a better job placing its almost 2 billion users in groups that bring together people with common passions, problems and ambitions. To that end, Facebook launched a new mission statement: "To give people the power to build community and bring the world closer together". And through the ongoing problems of fake news, extremist material, and violence (on Facebook Live), the company is facing more criticism than ever before. "It's not enough to simply connect the world; we must also work to bring the world closer together", Zuckerberg said in a Facebook post on Thursday. As part of that event, Facebook introduced new features for Facebook Groups aimed at helping group moderators boost engagement and membership, with Zuckerberg aiming to have 1 billion people involved in "meaningful groups" on the social network.

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Facebook acknowledged that the group admins are the real community leaders on its platform.

"A lot of the important stuff that needs to happen in the world [is] global ... whether that's addressing challenges like stopping climate change or stopping pandemic diseases or terrorism", said Zuckerberg. We have to build a world where every single person has a sense of goal and community.

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Zuckerberg hopes to accomplish the company's new mission with the maximization of Facebook Groups. Facebook is also rolling out new administrative tools meant to simplify the task of screening members and managing communities in hopes that will encourage people to create and cultivate more groups. They're created by the friends we choose to have, the people we decide to mute, and the stories we click.

But while Zuckerberg does believe the need to widen channels of interaction and foster this huge sense of belongingness via digital intimacy through a site that's, well, largely dependent on advertising - it's still a business, after all - the old mission statement no longer represents the site's desires accurately. Eventually, it will enhance the relevance of Group in businesses, as Facebook has allowed Pages to link to Group directly and post in Group as Pages. In addition, he announced a mission for Facebook that will bring the world closer together. Terri says that when she started riding motorcycles it was rare to see other women who rode and that across the group, there is "nothing that these ladies wouldn't do for each other".

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The challenge for Facebook is to create an environment in which everyone has a sense of objective, and the social network wants to foster the notion of working together towards a shared goal.

Facebook CEO Mark Zuckerberg announces new company vision, Group features