Fire safety experts say Grenfell Tower's exterior will be the main focus for investigators examining the rapid spread of the blaze, called "unprecedented" by London's fire commissioner.
Witnesses said some residents were missing and reported seeing people jumping from their apartments to escape the fire, according to the BBC.
Childhood home: Previously speaking to the Evening Standard about her childhood, Rita said: "We lived in Earls Court, on the Old Brompton Road".
He told the Press Association: "It's sad that we always have to go to stable-door legislation". It was not immediately known if the building had a sprinkler system.
"I saw three people putting sheets together to climb down, but no one climbed down. I don't know what happened to them".
During the blaze, people, including children, were left trapped on upper floors.More news: Fire Mueller? Don't even think about it
Amess said that the material used in cladding is "something else which must be acted on immediately" and looked at as we can not risk any more people's lives.
Many more of the block's hundreds of residents are unaccounted for and Met Police Commander Stuart Cundy said he expects the death toll to rise.
"In my 29 years of being a firefighter, I have never seen anything of this scale", she said.
After he fled the building. the man said he was shocked to see the scope of the fire. Residents rushed to escape through smoke-filled corridors after being woken up by the smell of burning.
Pictures showed flames engulfing the block and a plume of smoke visible across London, while others showed desperate residents looking out of windows in the block.
Rita Ora has sent her prayers to the victims of Wednesday morning's horror blaze in a tower block, which she revealed was one of her childhood hangouts. "People were starting to appear at the windows, frantically banging and screaming", Lamrani said, and the woman gestured that she wanted to drop a baby.
She said: "Neighbours had been watching it all night, they said the cladding went up like a nightdress by a fire - it just went whoosh".More news: Trump Is Under Investigation for Obstruction of Justice
He said: "If you deny local authorities the funding they need, then there is a price that's paid". "She is now breaking her heart", Michael Paramasivan, a block resident, told BBC radio. A mother was forced to throw her baby from the burning building in hope that it would be caught by someone on the ground below - before her infant hit the ground.
"We could hear people screaming "Help me" so me and my brother, with some other people who live in the area, ran over to the estate to where you could still get underneath it and there were people just throwing their kids out saying "Save my children".
Prime Minister Theresa May's Downing Street office said she was "deeply saddened by the tragic loss of life in the Grenfell Tower and is being kept constantly updated on the situation". Some residents were seen using bedsheets to make their escape from the tower block.
He said he saw people waving flashlights from the top level of the building and saw rescuers "doing an incredible job" trying to get people out.
A local residents' association had previously warned it was anxious about the risk of a serious fire in the block.
The housing block, built in 1974, was recently upgraded at a cost of £8.6m (€9.7m), with work finishing in May 2016, according to the Royal Borough of Kensington and Chelsea. Fire chiefs said it was too early to speculate on the cause of the blaze.More news: Katrina Kaif Gives Ranbir One Tight Slap
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