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The $400 Juicero Juicer Is The Funniest Silicon Valley Fail In Forever

22 April 2017

But Juicy Jeff does offer refunds for any Juicero customers who want their money back, though I hope no one takes him up on the offer. Since that time, the price has been greatly reduced, but it seems that you might not need the machine at all to produce enough pressure to juice its custom prepared packs. Jeff Dunn, who joined as chief executive officer late past year, said anyone who owns a Juicero machine can send it to the company and get their money back for the next 30 days.

Engorged with $120 million in cash from top-shelf Silicon Valley venture-capital firms and declared the "coolest invention of 2016" by Goop, Juicero debuted past year, peddling pricey subscription bags of pre-chopped produce and a $700 contraption to crush them into juice.

The Yves Behar-designed Juicero juicer has been derided on social media after it transpired that a pair of hands could do the same job as the $400 machine.

Brita Rosenheim, founder of Rosenheim Advisors, a strategic and financial consulting firm based in New York City that focuses on food related tech, tells FOX Business that while this a "tough blow" to the company so early on, she doesn't think it will have long-term effects.

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Dunn accompanied this statement with a video that shows a person cutting open a Juicero pack to reveal a pulp of carrots that, to his credit, is not juice.

Despite the backlash, Dunn insists that the machine offers value that simply can't be derived by manually squeezing juice out of the bag. Or, alternatively, you can skip that mechanical nonsense and just squeeze the fruit bags by hand into a glass and get the same result.

"When I saw this week's headlines about hacking and hand-squeezing Produce Packs, I had a one overriding thought: 'We know hacking consumer products is nothing new".

He went on to list reasons that the machine is still preferable to squeezing the juice by hand. Juicero's machine, he argued, "is critical to delivering a consistent, high quality and food safe product". Significantly, this means that your juicer requires an internet connection to do its job, which feels like a pretty silly complication for a device created to make your life simpler.In any case, as it turns out, "The expiration date is also printed on the pack", rendering this "feature" still more unnecessary.

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'The value is in how easy it is for a frazzled dad to do something good for himself while getting the kids ready for school, without having to prep ingredients and clean a juicer, ' he writes. "It's in how the busy professional who needs more greens in her life gets App reminders to press Produce Packs before they expire, so she doesn't waste the hard-earned money she spent on them". But in October, Evans was replaced as chief executive officer by Jeff Dunn, a former president at Coca-Cola Co.

Doug Chertok, a Juicero investor, said he figured it out on his own.

'Juicero is still figuring out its sweet spot, ' he said. "I have no doubt that they'll be very successful". Yet, purchasers can only acquire said individual packs if they own the machine, which in light of recent revelations, feels like a caveat implemented for precisely this moment of exposure.

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The $400 Juicero Juicer Is The Funniest Silicon Valley Fail In Forever