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Manchester United partners with the new Facebook augmented reality developer platform

22 April 2017

At F8 yesterday, Facebook also launched a new virtual reality app, Facebook Spaces, which is created to let users hang out in virtual environments "as if you were in the same room". Zuckerberg calls it a step towards bringing augmented reality into the mainstream that will, in turn, benefit Facebook. "We're building further out beyond augmented reality, and that includes work around direct brain interfaces that are going to eventually one day let you communicate using only your mind", Zuckerberg said.

Note that augmented reality is not the only area in which Facebook and Snapchat are competing. Well, the camera is the first AR platform that has new AR features that will be baked into Facebook's apps as camera options, with Zuckerberg showing off virtual images popping up off of the breakfast table.

The Facebook boss described the previous rollout of camera functionality across all of Facebook's apps as "act one".

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Technology gurus hold many different opinions about the true potentials of virtual/augmented reality (VR/AR). You can also experience a 360-degree view of a movie set or a boardwalk but you can't walk around as the environment of Oculus setup is stationary. Facebook's social VR chief, Rachel Rubin Franklin, announced that the tech giant is rolling out immediately the beta version of Spaces during the keynote at F8 conference on Tuesday.

Starting right away, Facebook users could access face masks, art frames and some other effects, but the social network expects many more offerings to spring up as developers create new things using its suite of tools.

Speaking at the firm's F8 conference, Zuckerberg said engineers in a secretive unit were working to build interfaces between brains and computers. Rather than only seeing the images from the virtual world, in augmented reality you see images placed atop what is actually there.

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Zuckerberg has previously termed the virtual reality (VR) as the future of social interaction and in line with that, Facebook unveiled Facebook Spaces app that makes it possible to spend time with friends in virtual reality.

A pair of free tools, known as AR Studio and Frame Studio, will be provided to developers looking to support the platform.

Facebook has announced a new way to connect with your friends in VR called Facebook Spaces and it is launching in beta on the Ocolus Rift and Touch.

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Manchester United partners with the new Facebook augmented reality developer platform