Breaking away from its "historic" trends of serious advertisements, ahead of the Earth Day, Apple has released a set of videos giving a crash course in environmental protection that seem like a page from a comics. The "renew" programme primarily targets Apple's own products but also accepts mobile phones from other manufactures.
At the same time, however, many iPhone lovers are worrying that Apple's next device update will give them fewer, rather than more, reasons to love the company.
Apple has shown a great leadership by announcing a goal for the tech-industry of "Stop mining"; commencing the initiative.More news: Mourinho: Manchester United in trouble after Ibrahimovic and Rojo injuries
"Deal Breaker" or "No Big Deal"? Apple reported that its carbon footprint in 2016 was 29.5 million metric tonnes, which was significantly lower compared to 38.4 million metric tonnes that they had racked up a year ago.
Apple sees the promotion of its take-back system as one of the first steps toward closing its supply chain loop.
Whatever design Apple settles on this year, iPhone fans might have to wait a bit longer than usual to get their hands on the new models: a combination of design and supply challenges now indicates the company might delay its usual September release until later in the fall.More news: Power Outage Hits San Francisco
The company made a shout-out clearing its aim to preserve the environment by no mining in the Environmental Responsibility Report released on Friday.
However, the move does resonate with their 2016 release of recycling robot Liam, a new piece of technology created to disassemble iPhones more efficiently and effectively than previously possible. The company is already running all of its data centers fully off of renewable sources, and it plans to bring a total of 4 Gigawatts of renewable energy online by 2020. "We're also continuing our quest to make our products and processes even safer by pioneering ways to reduce and remove toxins".
Still, environmental awareness and the focus on renewable energy has been driving the tech sector forward in recent years, not only because it's good for the planet and us humans, but also because in most cases these approaches prove to be financially beneficial to the companies themselves. Another video reveals that Apple scientists help produce about 30 gallons of artificial human sweat each year so the company can test the skin safety of its wearable devices under heavy use.More news: South Korea on heightened alert as Russian Federation denies troop movements toward North
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