CEO Oscar Munoz said Tuesday that he takes full responsibility "for making this right", and he promised more details later this month after United finishes a review of its policies on overbooked flights.
In a recent interview with industry publication Corporate Counsel, Hawaiian Airlines chief legal officer Aaron Alter said that there are important lessons to be learned from the current crisis of reputation facing United.
"We've always thought to repay our customers" trust with the highest quality of service and deepest level of respect and dignity, ' Munoz said.
Mr Munoz met with the Chinese consulate in Chicago over the possible impact to bookings from a customer being dragged off a plane but it was too early to tell if business in China had been affected by the event, the company said.
Munoz's early statements on the incident were widely criticized.More news: Man who killed NFL star Will Smith sentenced to 25 years
Shares in United's owner, United Continental Holdings Inc, were hammered, dropping 4 percent last week to close at $69 on Thursday, reducing the company's market cap by $770 million to $21.5 billion.
Dao's lawyers have taken steps that foreshadow a lawsuit against the airline and the city of Chicago, which operates O'Hare Airport.
This Sunday, April 9, 2017, image made from a video provided by Audra D. Bridges shows a passenger being removed from a United Airlines flight in Chicago.
Dao's lawyer said the senior citizen incurred a significant concussion, suffered a broken nose and lost two front teeth in the incident, and that he would likely sue the airline, which also drew scorn after banning two young women wearing yoga trousers from a flight.More news: Aaron Hernandez had Bible verse written on forehead
In particular, Mr Apfel believes that the incident should prompt airlines to re-examine their policies and procedures around overbooking flights, as has been called for by several politicians in the wake of the incident.
"Our forecast for the quarter didn't change at all", president Scott Kirby said during United's first-quarter earnings call Tuesday morning.
Barclays analyst Brandon Oglenski told Munoz that "accidents happen. hopefully, we can put this behind us".
Dr Dao is about to become a very rich man.More news: Brisbane win a thriller over the Wanderers
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